Stadt – Land – Bild. A Social Image Analysis of Contemporary Conceptions of Longing

An exhibition in the Museum of Art and Folk Life in Vienna questions the new longing for rural life and analyses corresponding image politics together with citizens.

social tagging, nostalgia, visual culture

The project overview

Area of Science: Social Sciences
Location: Vienna, Austria
Used Devices: without PC/Mobile, with PC/Mobile
Equipment of citizen scientists: at the exhibition: none; otherwise: computer/tablet with internet access
Activities of citizen scientists: sharing ideas, observing, collecting, measuring, analysing, playing
Suitable for: Youngsters and adults
Project duration: 01.11.2018 - 31.10.2019
Time to join in: 01.04.2019 - 31.05.2019
Expenditure of time: Workshops and intergenerational picture talks: 90 min; guided research sessions: max. 60 min

Project objective

Within the rich, multisensory and social environment of an exhibition, images of longing are brought to life in a dialogical setting. There, citizen scientists with different perceptions, opinions and experiences — and from different generations — will come together to collaboratively reflect upon urban-rural sentimental and ideological constructions of longing so as to make a contribution to an open conception of Heimat (“home”).

How to participate?

The “exhibition as research setting” will include a multi-media research station, inviting citizen scientists to actively engage with the image corpus of Stadt-Land-Bild. Even though the research station can be easily explored autonomously, the program builds on intergenerational picture talks as well as guided workshops and open research sessions at peak museum times. Citizen scientists can play the social image tagging game ARTigo, and work with the social image analysis tools offered by the ARTigo Analytics Center. Essentially, this means that participating citizen scientists will be both describing images and statistically analysing the descriptions given by themselves and others. No prior knowledge of any kind is needed. Everyone can contribute to the project and become a citizen scientist when they visit the exhibition. Going beyond simple screen presentations, visitors can explore the images of Stadt-Land-Bild within a physically appealing three-dimensional setting built of expansive and interactive touch-screen walls.

What happens to the contributions of citizen scientits?

Involved citizen scientists are actively involved in generating exhibition content, which is immediately visible to the public. In addition to that the analyses they provide will also be subject to a final analysis conducted by the principal investigators of the project. The final analysis serves the purpose to consolidate the analyses created by the involved citizen scientists and to highlight the multifacet character of research perspectives brought forward.

Participating and supporting institutions


Dr. Martina Fineder
+43 1 58816-1150

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