Stadt - Land - Bild.

An exhibition at the Museum of Folk Life and Folk Art in Vienna questioned the new longing for rural life and analysed corresponding image politics together with school classes. 

image analysis, longing, urban-rural sentimental

The project overview

Area of Science: Social Sciences
Location: Vienna, at the Museum of Folk Art and Folk Life
Used Devices: without PC/Mobile
Equipment of citizen scientists: No equipment required
Activities of citizen scientists: sharing ideas, collecting, sorting, analysing, playing, other activities
Suitable for: Youngsters
Project duration: 01.11.2018 - 31.10.2019
Time to join in: 05.04.2019 - 02.06.2019
Expenditure of time: 90-120 minutes for each workshop

Project objective

The current digital revolution is accompanied by a contemporary trend of backward orientation with a longing for authenticity, simplicity and security. Based on the historic photo collection at the Museum of Folk Life and Folk Art in Vienna, the Stadt - Land - Bild project (City - Countryside - Photographs) analysed this new trend of longing and nostalgia in the course of the exhibition RETROPIA. Within the rich, multisensory and social environment of the exhibition at the Museum of Folk Life and Folk Art , images of longing were brought to life. Citizen Scientists with different perceptions, opinions and experiences were invited to actively engage with the images via a multi-media research station operating on large touch-screen walls and to make a contribution to an open concept of home ("Heimat"). 

Within the framework of the Citizen Science Award 2019, students worked together with scientists with the aim to investigate the production and use of images of longing in everyday life, in the media and in politics. 

How did citizen scientists participate?

Citizen scientists described images of longing via multi-media research stations operating on touch-screen walls at the Museum of Folk Life and Folk Art. It was also possible to statistically analyse the descriptions. 

For the Citizen Science Award 2019, research workshops were organised for school classes at the Museum for Folk Life and Folk Art (duration approximately 90 minutes). Based on concrete research questions, students engaged with the images of longing at the research stations to answer the questions. The results were collected in research documentation. At the end of the workshop, scientists reflected on the methodology together with the school classes in order to show limitations of the results. 

What happened to the contributions of citizen scientists?

Citizen scientists described the images of longing at the exhibition and analysed the descriptions. The descriptions, as well as the analysis, were immediately visible to the public at the exhibition. 


How are winners being determined
The three school classes with the most committed participation in one of the research workshops at the Museum of Folk Life and Folk Art in Vienna will win. The decisions are based on the quality and intensity of the contributions in the workshop as well as the respective research documentation. 

 The winners will be announced at the festive ceremony on 19 November 2019. 

Cash prizes for three school classes: 
1st prize: 1,000 euros 
2nd prize: 750 euros  
3rd prize : 500 euros 

Participating and supporting institutions


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